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Privacy policy
Updated on
Privacy Policy
Last updated: April 2026
1. Introduction
Freedom Energy Ltd (company number 13633581) ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website at www.freedom-energy.co.uk ("the Site") or submit an enquiry through it.
We are the data controller responsible for your personal data. If you have any questions about this policy or how we handle your information, please contact:
Ben Thornton, Managing Director
Freedom Energy Ltd
Email: ben@freedom-energy.co.uk
2. What Personal Data We Collect
When you submit an enquiry through our website, we collect the following information:
2.1 Contact Information
First name and last name
Email address
Phone number
Preferred contact method
2.2 Property Information
Property type (e.g. home or commercial)
Street address, city, county and postcode
Whether you own the property
2.3 Energy and Project Information
Average monthly electricity bill
Primary energy goal (e.g. lower bills, independence)
Interest in battery storage
Whether you own an electric vehicle
Roof type and approximate roof age
2.4 Usage Data
We also collect anonymised data about how visitors use our Site, including pages visited, time on site, browser type and approximate location. This data does not identify you personally.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
To respond to your enquiry and provide you with information about our services
To assess your property and energy requirements in order to prepare a relevant proposal or quotation
To arrange site visits, surveys or installations where you proceed with our services
To improve the performance and content of our website using anonymised analytics
We do not use your data for automated decision-making or profiling. We do not send unsolicited marketing communications. All contact from us is directly in response to your enquiry.
4. Our Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases to process your personal data:
Legitimate interests (Article 6(1)(f)): to respond to your enquiry and assess whether our services are suitable for your property and needs. We have carried out a balancing test and are satisfied that our legitimate interests are not overridden by your rights and freedoms.
Performance of a contract (Article 6(1)(b)): where you proceed with a quotation or installation, processing your data is necessary to fulfil that agreement.
Legal obligation (Article 6(1)(c)): where we are required to retain records for tax, regulatory or health and safety purposes.
5. Who We Share Your Data With
We do not sell, rent or trade your personal data. We may share your data in limited circumstances with the following parties:
Subcontractors: on occasion, we engage trusted subcontractors to assist with the delivery of our services (for example, specialist equipment delivery). Where this occurs, we share only the personal data necessary for that purpose and require those parties to handle it securely and in accordance with UK GDPR.
Analytics providers: we use Framer Analytics and Google Analytics to collect anonymised usage data about how visitors use our Site. Google may process anonymised data outside the UK; this is governed by Google's standard contractual clauses and privacy commitments. For more information, see Google's Privacy Policy at policies.google.com/privacy.
Legal and regulatory authorities: where we are required to do so by law, court order or regulatory obligation.
We do not transfer your personal data outside the United Kingdom except as described above in relation to Google Analytics.
6. How Long We Keep Your Data
We retain your personal data only for as long as is necessary for the purposes for which it was collected:
Enquiry data (where no contract follows): retained for up to 12 months from the date of your enquiry, after which it is securely deleted.
Customer data (where a contract is formed): retained for 7 years from the completion of the contract, in line with our legal and tax obligations.
Anonymised analytics data: retained in accordance with Framer and Google Analytics default retention settings.
7. Cookies and Analytics
Our Site uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us understand how the Site is used.
We currently use:
Framer Analytics: to track anonymised visitor behaviour on our Site, including pages visited and session duration.
Google Analytics: to collect anonymised data on how visitors find and use our Site. Google Analytics uses cookies to distinguish users. We have configured Google Analytics to anonymise IP addresses.
A full cookie policy, including a breakdown of specific cookies in use and your consent choices, is available separately on our Site. You can also manage or disable cookies at any time through your browser settings, though this may affect some Site functionality.
8. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
Right of access: to request a copy of the personal data we hold about you.
Right to rectification: to ask us to correct inaccurate or incomplete data.
Right to erasure: to request that we delete your personal data, subject to any legal obligations we have to retain it.
Right to restriction: to ask us to limit how we use your data in certain circumstances.
Right to object: to object to processing based on legitimate interests. We will stop processing unless we can demonstrate compelling legitimate grounds.
Right to data portability: to receive your data in a structured, commonly used format where processing is based on consent or contract and carried out by automated means.
To exercise any of these rights, please contact Ben Thornton at ben@freedom-energy.co.uk. We will respond within one calendar month of receiving your request.
If you are not satisfied with how we handle your data or your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
9. Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.
10. Links to Other Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any sites you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. Where changes are significant, we will take reasonable steps to notify you. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions, concerns or requests relating to this Privacy Policy or how we handle your personal data, please contact:
Ben Thornton
Managing Director, Freedom Energy Ltd
Email: ben@freedom-energy.co.uk
Website: www.freedom-energy.co.uk